The API is the centerpiece of NPR’s digital strategy. It’s what allows NPR to expand its mobile capacity, and it will play a part in the much anticipated Project Argo later this year. Separately, another API program aims to unite public radio and public television content into a common platform.
Another noteworthy example of setting your content free, and good stuff happening. Little discernable cannibalization across NPR's site, and (surprisingly) increased traffic at NPR's site.