MediaPost Publications Razorfish And Digitas Get Further VivaKied 12/02/2009

In an effort to streamline Publicis Groupe's VivaKi network, Razorfish and Digitas on Wednesday announced an agreement to rely on consolidated support functions and management across all non-U.S. markets. The move impacts numerous high-ranking executives throughout the Publicis division.


I'm *still* confused about what Vivaki means to me as a client, and how i should be thinking about this. Any ideas?

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