In an effort to streamline Publicis Groupe's VivaKi network, Razorfish and Digitas on Wednesday announced an agreement to rely on consolidated support functions and management across all non-U.S. markets. The move impacts numerous high-ranking executives throughout the Publicis division.

via www.mediapost.com

I'm *still* confused about what Vivaki means to me as a client, and how i should be thinking about this. Any ideas?