The Squeeze Play on Digital Agencies

CEO-founder Michael Lebowitz said Big Spaceship is fast because it's "flat" and not organized around the traditional cascade approach, where strategy flows to production to design to technology.

via adage.com

I'm seeing this first hand. A lot of digital agencies have mimicked the structure of their mainline agencies. Clients want to be close to the work, to the humans actually doing the production, not separated by 3 layers of acct structure in the name of "service". If you're straight with the client that they're not going to the "service" they're used to, they'll be fine. Most are willing to trade some ass-kissing for some more dollars to put into the program.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s