1. Improve your product, service or offeringStart there. You have to have something of value to offer. If your product, service or offering needs improvement, actively get out into your ecosystem and engage them in the process. Part of this is crowdsourcing, part of it is co-creation but the end result is that your constituents will become active participants in the process. You don't have to do everything they say, but you might be surprised at the insights and data you'll get in return.
really good. Worth reading.
Jim Cuene 
I like this because it is simple and amounts to a common sense statement. And it rings true for me. I just had a series of conversations with a potential client and at different points different members of their team asked the same question: “How could we improve?” – the answer I had to give was: more value-added content and functionality. All the marketing in the world won’t work unless you’re pointing people to something worthwhile.