1. Improve your product, service or offeringStart there. You have to have something of value to offer. If your product, service or offering needs improvement, actively get out into your ecosystem and engage them in the process. Part of this is crowdsourcing, part of it is co-creation but the end result is that your constituents will become active participants in the process. You don't have to do everything they say, but you might be surprised at the insights and data you'll get in return.
really good. Worth reading.