GroupM Report on Social Media: Social Media Drives Search Impact

Great report from GroupM on the branding impact from Social Media. Key finding: earned (social content) and paid (ads, SEM) media work best together. We kinda knew that, but there are now some data points to back it up. 

Via: the Digital Influence Mapping Project

Published by

jcuene

Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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