Great report from GroupM on the branding impact from Social Media. Key finding: earned (social content) and paid (ads, SEM) media work best together. We kinda knew that, but there are now some data points to back it up.
Great report from GroupM on the branding impact from Social Media. Key finding: earned (social content) and paid (ads, SEM) media work best together. We kinda knew that, but there are now some data points to back it up.
Jim Cuene 