An Excellent “corporate” blog: LARABAR BLOG

LARABAR BLOG.It’s not really a “corporate” blog at all, but it does come from a company. The larabar blog is a great example of how to do it right.

• Really well written, with a clear discernable authorial voice. There’s a real personality behind the blog, and his “voice” comes through clearly.
• Balance “news” and “non-news” – Some of the posts are about Larabar, most of the posts are’nt necessarily about Larabar.
• Flow – I like the way Lewis shares the spotlight with others. Good blogs send a lot of “flow” from their blogs to others. 

Nice job, Larabar!