An Excellent “corporate” blog: LARABAR BLOG

LARABAR BLOG.It’s not really a “corporate” blog at all, but it does come from a company. The larabar blog is a great example of how to do it right.

  • Really well written, with a clear discernable authorial voice. There’s a real personality behind the blog, and his “voice” comes through clearly.
  • Balance “news” and “non-news” – Some of the posts are about Larabar, most of the posts are’nt necessarily about Larabar.
  • Flow – I like the way Lewis shares the spotlight with others. Good blogs send a lot of “flow” from their blogs to others. 

Nice job, Larabar!

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Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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