Nice post on AdFreak, about an Austin TX ad shop supporting a "near elite" runner. Here’s the article:: AdFreak: Austin agency gets behind a real underdog.

There’s an opportunity for a bigger brand to take this on. Home Depot sort of does it with their Olympian athlete ads, but what about someone like Nature Valley? Or, Kashi? What a powerful way to communicate to your target audience that you care about the same things, with the same passion, that they do?