I’ve been running into the phrase "Connection Plans" or "Touchpoint Plan" more frequently lately. Makes me scratch my head a bit. As i learn more about the ad business (it’s dying) and try to apply what i know about the web world (things are going well there, thanks), i realize its the Ad biz’s way of doing what web folks know as experience planning. Or, at least that’s what i think right now.

There’s conferences, cool job descriptions, and even some theorizing. I’d love to see some examples of the deliverables that get described as "connections plan". Anyone care to share?