Questionable Move by SixApart/Apperceptive

Need to think this one through….Why would SA buy Apperceptive? I think i get that: Development/design support for larger clients. Another question: Why would Apperceptive sell to SA vs. a larger development/marketing shop? The answer is in the relationship w/Adify….

Link: Blogging Software Firm SixApart Buys Social Media Agency Apperceptive |

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Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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