Thinking about this post a lot lately, for a number of reasons.
Recently, i’ve been trying to communicate to some folks at work the role "interactive services" (broadly defined) have in further defining the packaged widgets we make and sell, how the right services surrounding a commoditized thing, can transform the thing into something wonderful. I haven’t quite made the case convincingly, yet. The folks i talk to all day have made their careers (and a lot of money for Enormicon) by "talking about the thing" vs designing the thing itself. they’re marketing/ad guys, not interactive guys. I’ve come up in world where i’ve focused, or at least tried to, on "the thing itself". I’m still learning to bridge the communications gap.