Between Us :: Audrey Carr » Framing Insights: Yet Another Post about Briefs

Like Audrey, I’m still trying to find that elusive "perfect" form of a brief. I’ve kind of given up on providing a specific brief, too. I like her structure, and appreciate the focus on trying to find the right problem to solve. Also, check out the good write up of the experience planner role.

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Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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