Great stats on the decline of Mainstream Media & timshifting

At  The Long Tail. However, internet advertising and consumption keeps it’s steady march.

Nothing on tv consumption, though, and the “time shifting” impact of Tivo and DVR. I can’t remember when I last watched a major network tv show in “realtime”, without skipping over commercials. Like most users of DVR, i’m happily free for the most part. When I have to watch a tv show that’s not recorded, I typically pause it and go do something else for 10 minutes so I can watch without the commericals. Awesome. Even Cooper and Eli don’t really “get” commercials, but the few times they are forced to sit through them, the boys see the commericials for what they really are: little short tv shows in between the long tv shows.

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