I like cycling catalogs like a hooker loves blow. Free & frequent. I hoover the pictures of the bikes and bikers , thinking of a different life where me and my cool, fit friends smile like dufus’s as we pedal over the rockies on a glorious spring morning. I pore through every spec, every measurement, every detail. Of the bike parts. I don’t notice the models usually, except to wonder occasionally if a) they’ve ridden a bike in the last 20 years b) they hate the feeling of being covered head to toe in oh-so-colorful lycra. But, as I was flipping through the latest World Cycling Productsions catalog, I noticed a face that looked familiar (except for the hair).

Do you see the resemblance?

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Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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