Eye-Tracking as a Usability Tool

You might want to check this out in your free time. It’s an article from the Poynter Institute (which studies online news media) about how users “see” news websites. They worked with a vendor of eye-tracking tools to do an analysis of patters. Interesting, but not conclusive. Good introduction to eye tracking tools, though.

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Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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