The Metrics on Blogging

An insider’s review of research associated with blogs, blogging, and the growth of blogging. Short story: Of the 126 million people online, there are a lot reading weblogs regularly (11% of users), and a growing number (8.8 Million) writing them. This is an important dynamic on the web, not a fad or phenomenon. (see also: Pew’s “Content Creation Online“)

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Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

One thought on “The Metrics on Blogging”

  1. Jim: Study by Pew two months ago showed that half of all blogs are started by people under the age of 18. Think about the implications today. Then think about the implications 5-10 years from now. –RJ

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