Making the web smaller, one post at a time
Category: strategy
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Why Peter Drucker Is Essential for Modern Leaders
Yesterday on my afternoon walk I was listening to a podcast episode with a famous writer talking to a well known podcaster and author. They are both media-makers who get paid for clicks and impressions, but they deal in ideas. They are very well respected, smart, successful and, because they’ve been doing their media-making so Read.
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California and Reno: Goals and Objectives
A breakdown of the difference between objectives and goals Read.
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Marketers, Choose Wisely: “AI plagiarized me, now what?”
If you’re in the digital marketing business, you’re probably already overwhelmed with stories about AI and the fast-growing set of tools that can be used to generate content . Who needs to write anything anymore when we can simply paste a prompt into Chat GPT3? Every marketer knows the pressure to generate more and fresher Read.
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Looking Ahead to 2023 (It’s Coming Fast!)
Getting your strategic inputs together for 2023 Read.
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Data Leaks: Doc Searls, Facebook data and what’s about to come
Are you you one of the folks in the digital/ad tech world trying to answer your friends questions about the “what’s going on with Facebook and all that data” situation? It’s going to get worse when everyone understands how thoroughly widespread the data-leaking problem is. Give this article a read. It’s from OG/Cluetrain guy Doc Read.
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How Four Agency Holding Companies Are Upping Their Consulting Skills | AdExchanger
Decent overview/update on how agencies are trying to become consultancies and consultancies are trying to become agencies. Brands just want to grow. Note: Notice the snark in the analysis of Publicis’ own challenges integrating Sapient. A little of the shoemaker’s children, i guess. Source: How Four Agency Holding Companies Are Upping Their Consulting Skills | Read.
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A Good Reminder: Rich Roll & David Clark
This is a great episond of one of my favorite podcasts. Rich Roll is one of the truly inspirational guys out there. This episode is the best of many episode . The conversation between these two guys covers addiction, recovery, faith, fitness and food. But, mostly recovery and what a bitch it is. With all the people in my Read.
