Making the web smaller, one post at a time
Category: Implementing Strategy
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Why I’m Starting My Own Company
Every entrepreneur who starts their own venture better have a clear idea of why they’re doing it. With a clear “why”, it will be easier to navigate when the inevitable obstacles pile up. If for no other reason than to get my own thoughts straight, here goes: I’ve got Some Personal Motivation I’m a small… Read.
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How Four Agency Holding Companies Are Upping Their Consulting Skills | AdExchanger
Decent overview/update on how agencies are trying to become consultancies and consultancies are trying to become agencies. Brands just want to grow. Note: Notice the snark in the analysis of Publicis’ own challenges integrating Sapient. A little of the shoemaker’s children, i guess. Source: How Four Agency Holding Companies Are Upping Their Consulting Skills |… Read.
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CEO’s & CMO’s: 2017 Strategic Planning Questions for Your Digital Team
While the rest of us are enjoying the fall weather, football and the changing seasons, most CMO’s and CEO’s and their leadership teams are elbow deep in 2017 planning and budgeting. In addition to all the normal business challenges, most leadership teams are probably spending a significant amount of time talking – one away or… Read.
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BitTorrent wants to change the way the web is built | The Verge
In this vision, web publishers could publish, distribute, and update an entire website through the BitTorrent protocol, and others visiting the page would automatically help share the site’s content, just as anyone downloading a file over BitTorrent would also start sharing the file with other peers. via BitTorrent wants to change the way the web… Read.
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From “Labs” to “Core”: Transitioning from Digital Experiment to Core Business
It’s pretty clear by now that smart CMO’s are seeking ways to accelerate growth by looking at digital products and platforms to energize their product mix and boost their marketing. As they ask their team to explore faster, both CMO’s and CTO’s need to be ready for the bumps ahead as the innovations go from “experiments”… Read.
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Transformation is Everyone’s Job, not Just the CMO: “Will 2015 Be The Year Of Digital Transformation?”
CMO magazine predicts 2015 will be the year of “digital” transformation for most orgs. They asked a bunch of CMO/Marketing leaders to offer some predictions for the year. These days digital transformation is top-of-mind for CMOs, and it reaches all corners of marketing. That includes devising new strategies to meet the expectations of omnichannel customers,… Read.
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CMO’s, Brands and Innovation: The Factory, The Lab & the Studio
It’s great to see smart brands investing in “Labs” as outlined in this recent Adweek article about pushing the frontiers of retail. You could also look at Kraft, Nike, Mondelez and even good old General Mills (but, their Marketing Lab is now defunct based on what i’ve heard recently). It’s easy to see why a… Read.
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The BlockChain is the Beauty Inside Bitcoin
I need to come back and write up a clear article on this, but i’ve been digging deep into Bitcoin. Not the cryptocurrency part, but the actual protocol behind it. The think i’m curious about: What else could we apply the blockchain concept to. That is, what kind of decentralization can happen when there is… Read.
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One Good Writing Lesson from Mad Magazine’s Al Jaffee
I think this is pretty good advice for any writer. It’s easy to be emotional and strident, but the best work channels that energy through a distinct, mostly consistent view of the world. And then, funny is usually better. “When we’re successful, it’s a funny take on a serious subject,” explained Jaffee. “When we fail… Read.
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True Big Data / The Atlantic Wins Journalism
If you want a good example of what “Big Data” really means, it’s this. “Big Data” isn’t just “shit ton of data”, it’s “amazing and proprietary insights that could only come from very creative analysis of a shit ton of data that only we can get our hands on”. So, stop referring to your little… Read.
