Making the web smaller, one post at a time
Category: Brands as publishers
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Looking Ahead to 2023 (It’s Coming Fast!)
Getting your strategic inputs together for 2023 Read.
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Data Leaks: Doc Searls, Facebook data and what’s about to come
Are you you one of the folks in the digital/ad tech world trying to answer your friends questions about the “what’s going on with Facebook and all that data” situation? It’s going to get worse when everyone understands how thoroughly widespread the data-leaking problem is. Give this article a read. It’s from OG/Cluetrain guy Doc… Read.
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CEO’s & CMO’s: 2017 Strategic Planning Questions for Your Digital Team
While the rest of us are enjoying the fall weather, football and the changing seasons, most CMO’s and CEO’s and their leadership teams are elbow deep in 2017 planning and budgeting. In addition to all the normal business challenges, most leadership teams are probably spending a significant amount of time talking – one away or… Read.
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CMO’s, Brands and Innovation: The Factory, The Lab & the Studio
It’s great to see smart brands investing in “Labs” as outlined in this recent Adweek article about pushing the frontiers of retail. You could also look at Kraft, Nike, Mondelez and even good old General Mills (but, their Marketing Lab is now defunct based on what i’ve heard recently). It’s easy to see why a… Read.
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(Updated) Um, Facebook, This isn’t Great
Engagement with brand content is evidently dropping pretty dramatically. As a guy that went all in on Facebook when i was in a seat to influence a lot of media spend, this is concerning. For brands, it’s obviously bad. For consumers, it’s probably a win of sorts. These numbers are even more striking when you… Read.
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A little glimpse into the Future of Brand Building
I was part of an interview that AdFed did w/GoKart Labs for their year end wrap up. I’m really excited about where this GoKart team can take brands. We’ve got the talent, the ideas, and the capability to make a real difference for brands. Should be a great 2014! We are excited about modern… Read.
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Where I’m Going Next: Unlocking Innovation for Modern Brands
Though the digital revolution really began in the early 90’s, we’re just beginning to get our arms around what’s possible for brands and marketers. Meanwhile, the future of brands, of brand building, of marketing is being invented, right now, every day. For instance, as I write this post, the digital marketing headlines center around the… Read.
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Contently: Not Content Marketing, but Brand Publishing
Really like this write up from Contently’s Sam Slaughter (@samslaughter215) at Adweek. Focused on the distinction between content marketing and brand publishing. When brands make the decision to use content (and really, social media’s already made that decision for them), they need to forget about being marketers and worry about being publishers. But this is… Read.
