Category: Weblogs

  • Jupiter and Forrester Get on the Blogging Train

    Forrester launched their blogs yesterday, starting with 6 analysts blogging on a variety of topics. They join Jupiter Research and the rest of the world in blogging. It’s about time. Not only is a way to generate traffic, but, more importantly for firms like Jupiter and Forrester, its a way to widen their nets and generate field insights. If they do it right, they should be able to generate some decent give and take with their readers and that, in turn, should give them some valuable insights and feedback.

    Some advice from a prospective reader:

  • Don’t sell your research. Reference it, give away some goodies, but don’t telll us how smart you are. Prove it and let us make up our own minds
  • Go Out on a Limb – Even if you’re wrong, you can learn a lot by testing the waters with your interpretations. Trust your readers to assume you’re at least tryi ng to get it right. Then, if you realize you’re wrong, share the thought process that got you to that decision.
  • Allow comments – Forrester does, Jupiter doesn’t. Unless you’re afraid that either a) no one will comment or b) they’ll disagree with you, the blogs should allow comments. (psst – it’s good for flow back to your site, too. )

  • It’s Over: Slanderous Minneapolis

    This sad, Gawker stroking blog should be a clear sign that the blog revolution is over and the days of the “second ring”, echo blogs are upon us. What made the best early blogs good – authenticity, cheekiness, directness- gets lost in the emulation and imitation that marks blogs like Slanderous Minneapolis. Same Gawker/Wonkette/Defamer tone. Check. Weird obsession with sighting local “celebrities” out in the wild? Check. Hates Uggs? Check. Uncomfortable feeling that someone is trying too hard? Check.

    Why doesn’t the guy (i’m assuming its a guy) just call his site “I want to work for Nick Denton and be bitchy for money”. You know he’s reaching (desperately) when he name checks George Corporal (a local guy who does commercials for his auto glass company) as a local “Celebrity”.

    Look, Minneapolis is never going to be New York, so the “Gawker for Minneapolis” thing is always going to seem just a little “off”. It’s like that faux english accent you tried for a couple months in college, when you asked people to call you Stephen, instead of good old Steve. Accept the fact that you live in Minneapolis and it isn’t, despite good intentions, the mini-apple. Uggs, despite their awful-ness, are just a little less awful here because it’s actually really cold here. Wear your flannel with pride.

    You know what’s sad, though? It’ll probably work. He’ll get some interest from City Pages and will probably start writing for them someday. Maybe he’ll show up on a couple local radio stations, desperate for something edgy. But the DJ will be thinking “If I were in New York or LA, I wouldnt have to deal with losers like this guy”.

  • Massive Ego ? Practical Business Move?

    I like websites. And, though I’m embarrassed to admit it, I like “The Apprentice”. So I couldn’t help myself. Like Vince Neil going for bottle of Jack and a pair of hookers, I had to check out the website for the Apprentice’s own Kelly Perdue. I shouldn’t have been surprised that he had a website. I shouldn’t have been surprised it didn’t suck. But holy crap! Look at that thing! It’s as overly polished, finely groomed and, yes, as robotic, as he comes off on screen.

  • The Metrics on Blogging

    An insider’s review of research associated with blogs, blogging, and the growth of blogging. Short story: Of the 126 million people online, there are a lot reading weblogs regularly (11% of users), and a growing number (8.8 Million) writing them. This is an important dynamic on the web, not a fad or phenomenon. (see also: Pew’s “Content Creation Online“)