Making the web smaller, one post at a time
Category: Digital Marketing
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Where I’m Going Next: Unlocking Innovation for Modern Brands
Though the digital revolution really began in the early 90’s, we’re just beginning to get our arms around what’s possible for brands and marketers. Meanwhile, the future of brands, of brand building, of marketing is being invented, right now, every day. For instance, as I write this post, the digital marketing headlines center around the… Read.
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All Commerce is E-Commerce
“Retail has become a blur. And the blurring is 100 percent driven by technology,” says Tige Savage, a partner at AOL founder Steve Case’s investment company, Revolution, which is investing in new online retail startups. “Are you at the store? Or is the store at you? And then there’s mobile, the store is in your… Read.
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Contently: Not Content Marketing, but Brand Publishing
Really like this write up from Contently’s Sam Slaughter (@samslaughter215) at Adweek. Focused on the distinction between content marketing and brand publishing. When brands make the decision to use content (and really, social media’s already made that decision for them), they need to forget about being marketers and worry about being publishers. But this is… Read.
