Making the web smaller, one post at a time
Category: Digital Marketing
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Data Leaks: Doc Searls, Facebook data and what’s about to come
Are you you one of the folks in the digital/ad tech world trying to answer your friends questions about the “what’s going on with Facebook and all that data” situation? It’s going to get worse when everyone understands how thoroughly widespread the data-leaking problem is. Give this article a read. It’s from OG/Cluetrain guy Doc… Read.
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CEO’s & CMO’s: 2017 Strategic Planning Questions for Your Digital Team
While the rest of us are enjoying the fall weather, football and the changing seasons, most CMO’s and CEO’s and their leadership teams are elbow deep in 2017 planning and budgeting. In addition to all the normal business challenges, most leadership teams are probably spending a significant amount of time talking – one away or… Read.
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CMO’s, Brands and Innovation: The Factory, The Lab & the Studio
It’s great to see smart brands investing in “Labs” as outlined in this recent Adweek article about pushing the frontiers of retail. You could also look at Kraft, Nike, Mondelez and even good old General Mills (but, their Marketing Lab is now defunct based on what i’ve heard recently). It’s easy to see why a… Read.
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(Updated) Um, Facebook, This isn’t Great
Engagement with brand content is evidently dropping pretty dramatically. As a guy that went all in on Facebook when i was in a seat to influence a lot of media spend, this is concerning. For brands, it’s obviously bad. For consumers, it’s probably a win of sorts. These numbers are even more striking when you… Read.
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Lessons For Marketers in the NYT’s Leaked Innovation Report
The New York Times 2014 Innovation Report is an extraordinary document. Extraordinary in that it exists at all, for one thing. But, also extraordinary for the honesty and candor in the analysis provided by the authors. We’ve all watched the news business getting transformed over the years by blogs, the web, Google, etc. Now we… Read.
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Stay Golden, kid: Meet The 20-Year-Old Millennial Making A Living Off Facebook
I love stories like Koby Conrad who is hustling and growing his hemp business on Facebook (uh, it’s growing like a weed?). There are so many good, smart little businesses grinding it out and supporting jobs. I wish more of the business press would focus on this kind of story (a la “Bootstrapped and Profitable”… Read.
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Managing Startups: Best Blog Posts of 2013 | Platforms and Networks
Managing Startups: Best Blog Posts of 2013 | Platforms and Networks. This is about everything you need toread for the next couple weeks. Tremendous resource for anyone thinking about working in a “lean”, “agile”, “fast”, “iterative” or whatever mode. Meta comment: Eisenmann’s blog is a great, living reminder of the power of blogs. With all… Read.
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Why Didn’t Honeywell Invent Nest? The Value of Purpose
Evidently, Nest is worth a couple billion dollars in the minds of investors. That company didn’t really exist a couple years ago, but investors see the potential and Nest is a good example of how a purpose-lead company can spark new growth by reimagining old businesses. But there are higher risks, of course, with hardware-focused… Read.
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A little glimpse into the Future of Brand Building
I was part of an interview that AdFed did w/GoKart Labs for their year end wrap up. I’m really excited about where this GoKart team can take brands. We’ve got the talent, the ideas, and the capability to make a real difference for brands. Should be a great 2014! We are excited about modern… Read.
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Why Food? — For Positive Change in the Food Industry by Yvon Chouinard – Patagonia Provisions
This is another great example of a purpose-lead organization finding new growth (new products, new categorys, new customers) by starting with their purpose, and using that to inspire invention. In this case, their entry into the food space. So it only makes sense that we’d want to share some of our favorite food with our… Read.
