I’m actually surprised we don’t hear about more of these incidents. I’m assuming they happen all the time, but the effect is either so small most advertisers don’t see it or they are fixed so fast advertisers never recognize them. It’s getting easier and easier to put it all on autopilot, but the incentives actually work against advertisers.

the Meta irregularity from this weekend highlights a risk in wholly automated advertising creative production: that the incentive structure for ad platforms is simply too misaligned with the best interests of advertisers to empower those platforms to manage the digital advertising process end-to-end.

Source: Meta’s ad spend glitch and the risks of marketing automation | Mobile Dev Memo by Eric Seufert