BBW is confident that $2.99 is a pretty attractive price. So much so, it’s not offering Bloomberg BusinessWeek+ as an annual iPad subscription—which at $2.99 a month, would cost about $35.88 for a year—nor is it selling single copies in app. BBW is running a 26-week print special now for $20.
This price seems about right to me. The magazine has gotten very, very good in the last year w/Bloomberg's resources. It's a rich, deep source of business info, exactly what you'd want from a magazine. Assuming the UX is well done, this is going to be a great resource.