While I’ve known forever that writing – really, the thinking that goes ahead of it – was a powerful habit, I lost the habit years ago with the rise of Facebook, Twitter, etc. The act of consumption became too easy and it took over the urge to create.
I find myself at a cross-roads, professionally so I need to get back into the habit, perhaps now more than ever. The work that was fascinating and challenging for years isn’t as compelling as it had been. I’m a veteran of the digital marketing world, and the game has “slowed down” (as they say in the sports world). There’s some satisfaction in that: I can see the most important moving pieces now (not just the ones about to hit me in the face), I can see where the hard decisions are going come up (so I can prepare for them sooner). And, I’ve never been more confident in my recommendations to our clients. But, where in the past the creative work had been about business models, bold innovation, and transformational change, now the creative work seems to be at the surface and it seems – more than ever – transactional.
I’m going back to the basics. I’m going to write my way through this period, and do it in public, through writing.