He told me that he still felt people at brands were over confident about TV — thinking that there still wasn’t a medium that had its reach and impact. The concern he had was that while the TV is still on in many homes across the globe, it has lost its place and become background noise in the same way radio evolved.
This perspective is still deeply ingrained in a lot of the brands i deal with. We hear – all day long – that there's more TV viewing happening than ever.
I do think the comparison to Radio is a little forced, but apt. Our brands are incredibly good at the media side of TV; We've really made it almost like a math problem instead of a creative messaging story.
The problem is, being awesome at TV right now is like being the best radio advertisers in the bus circa 1963.