Making the web smaller, one post at a time
Month: December 2010
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Which Direction for Ad Agency Evolution?
This story about the mayhem in ad-land really energized me and a number of folks i work with. It probably caused some ulcer pains to the agency leaders who read it, too. There's a revolution happening right in front of our eyes, and they have to move. They can't stay still (revenues are slipping) and… Read.
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Searching for the Future of Television – Technology Review
Google had good reason to sweat the details. Since the mid-1990s, several costly efforts to bring the Web to the TV have fallen flat. Hybrids such as WebTV Networks, which disappeared into Microsoft in the late 1990s, suffered from myriad problems, including poky network connections, underpowered hardware, and clunky user interfaces. But even if they… Read.
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MediaPost Publications: Poptent Hits $1 Million in Video Ad Payouts 12/20/2010
But Poptent isn't always leaving agencies out of the loop — about 20% of its work comes from agencies rather than directly from brands. Chicago-based marketing firm Robinson Maites, for example, which works with FedEx, handled the ad buys via Poptent for the shipping giant. And Poptent worked with OMD on campaign strategy related to… Read.
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Amazon.com: Drink This: Wine Made Simple (9780345511652): Dara Moskowitz Grumdahl: Books
*Starred Review* It’s all about the grape, stupid! No, that’s not an entirely appropriate tone to set in identifying the basic premise of this welcome and enjoyable book. Indeed, as James Beard Award–winning wine writer and restaurant critic Grumdahl avers and asserts throughout her knowledgeable and buoyant text, wine is all about how and where… Read.
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“The Logo, she is always too small” : Mule Design Studio -Giving Better Design Feedback
Solid decisions, well-communicated and well-executed are the path to success. And of course we can all agree on one thing: the logo, she is always too small. via weblog.muledesign.com Reall, really helpful reminder that "design is not a mystical undertaking and creatives are not magical beings". Funny, smart. Read.
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Nerd Alert: Native Apps or Cross Platform
We have all seen many platforms on top of hosts that don’t feel right and don’t look good. That doesn’t mean that cross platform can’t work. Flash is an example that is very much cross platform and that community very much went the “every app will have its own UI”…. probably TOO far in the… Read.
