Making the web smaller, one post at a time
Tag: digital media buying
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Clients Take the Reins on Programmatic | Digiday
As more and more clients like Kimberly-Clark become more savvy about the ad tech world, they are demanding transparency about what, exactly, they’re paying their agencies for – and how their data is being used. via Clients Take the Reins on Programmatic | Digiday. In my experience, agencies and brands are learning at the same… Read.
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Dealing With Native Ad Formats
This issue – the rise of native ad formats – is one to watch. Love it or hate them, banner ads provide websites a common currency for advertisers. http://adage.com/article/digital/native-advertising-media-savior-custom-campaign/238010/ This article focuses on content-driven experiences on websites, supporting what they call “Content Marketing” (geez, I hate that term! ) as advertisers seek deeper engagement beyond… Read.
