Making the web smaller, one post at a time
Tag: digital marketing
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Ascenders: Don’t Forget To Lead Your Team
We work with a lot of leaders who tend to be in the upper third of the management layer in their orgs. Not “C-level”, but real close. Let’s call them ascenders, the ones who have their eyes on moving up a management level relatively soon. The ascenders make choices every day about how to spend… Read.
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Are You A Strong Node?
After around 15 years of advocating for the embrace of "Digital Marketing", we're in the early stages of being advocates for embracing marketing for a digital world. I first heard this from Mark Comerford, but like all truisms, i feel like i had heard it before. It's a nice verbal flip, of course, but it's… Read.
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Updated: Agile Methods to Solve Sticky Business Problems? We’ll Try it!
We're going to try something on a project we're kicking off here at work: "Agile" programming methodologies in the service of sticky business problems. We're not coders, but we're going to apply what we understand of the approach. We'll use "stories" to get our focus on the problems we need to crack for the marketers… Read.
