I think this is pretty good advice for any writer. It’s easy to be emotional and strident, but the best work channels that energy through a distinct, mostly consistent view of the world. And then, funny is usually better.
“When we’re successful, it’s a funny take on a serious subject,” explained Jaffee. “When we fail is when we preach.”
via Cartoonist Al Jaffee Reveals the One Fold-In ‘MAD Magazine’ Wouldn’t Run | Newsmakers – Yahoo News.
This is another great example of a purpose-lead organization finding new growth (new products, new categorys, new customers) by starting with their purpose, and using that to inspire invention. In this case, their entry into the food space.
So it only makes sense that we’d want to share some of our favorite food with our customers. But that’s just the beginning; we also believe there is great opportunity—and an urgent need—for positive change in the food industry. With Patagonia Provisions, our goals are the same as with everything we do: We aim to make the best product, cause no unnecessary harm, and perhaps most important, inspire solutions to the environmental crisis.
via Why Food? — For Positive Change in the Food Industry by Yvon Chouinard – Patagonia Provisions.
Brand purpose is often the best place to start when seeking new revenue growth. By recommitting to your core purpose, you can start envisioning whole new ways to play in your own business landscape. Or, like Patagonia, you can move into whole new categories with completely new products. Operational and business model complexities aside, to consumers, moves like this make sense when there’s a clear purpose behind the brand to tie them together. Invention (identifying new ways to grow like new products and services) comes fastest when there is a clearly articulated brand purpose guiding the explorations.
Good overview of the changes happening in the social media job space. Key point is that, just like “digital” before it, social media is blending into just about everyone’s role. But, companies aren’t really ready for that (Surprise, surprise):
Whether everyone is adequately trained for that job, however, is another question. Just as it took years to fully onboard email, integrating social media into the workplace is frustrated by a skills gap.
But, the biggest transformation is still just beginning. And functional skills won’t be the problem. Businesses are going to have to remake their cultures. As more and more of the core functions of business take on social, realtime dimensions, businesses are having to become truly social business. That’s a culture problem. Companies are still in the mode of adding social as another tool to do what they’ve always done. But, real innovation comes when businesses realize they can solve problems in new ways and pursue completely transformational opportunities that come when brands work in new ways.
So, lets do away with the job title. Let’s make social media part of all of our roles. But, great leaders will have to both understand the practical/skill aspects AND have a deep curiosity about how the culture of their businesses can evolve quickly.