Joel on Software has a nice dissection of the "simplicity as a strategy" idea, that a lot of people talk about without really thinking it through all the way. Read also, Don Norman’s argument that people don’t really want simplicity, but they want simple usability AND all the features. I’d argue that people don’t really want the features, per se, but they want the option to use the features, in future, in the event they ever really need them. Until then, they don’t want to be bothered with trying to figure them out, much less see them or have to use them. Or, maybe it’s just me.
Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll. View all posts by jcuene