Cyclists, Listen to Eki

From an interview with Eki (Viatcheslav Ekimov), 38 years old and about to start another pro racing season for the Discovery Racing team: “The main thing… let’s put it as follows: you shouldn’t run after immediate success. There are no miracles in real life. No pharmaceutical wonder will make you a good rider, but, having taken a short-cut once, you’ll pay for that many times. If you plan a long life in cycling, be prepared for years of hard work and wait for your reward.”

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Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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