Create More, Consume Less

Has there ever been a better time in human history to be a curious person? Everything you could ever want to learn is right at your fingertips, a click away. It’s amazing to have the resources to find, learn, understand and connect to experts, especially when you really need them. And, of course, our brains love the stimulation and the spark that comes when we lock into a new concept.

So much to learn, so little time. Getting smarter every day.

But, we need balance in our lives. In all things. The risk in all the stuff out there – videos, apps, stories, tweets, reels, snaps, etc – is that “learning”, “research” turns into consumption, pure and simple. We can fill our heads with ideas and mental models and theories, but unless we’re doing something with the knowledge, we’re just letting it wash over us. “Learning” turns into distraction.

The flipside of consumption is creation. Making something new out of the materials we’ve found is a generative act that, when done adequately, results in a helpful contribution.

We have to put that knowledge into action, put it to work. Certainly, we can apply it in our daily jobs to sharpen our own abilities and improve the quality of the work we do. Better is to share the insights and ideas to make things better, easier, smarter, more rewarding for the folks around us. Ideally, we’re adding to the knowledge base by contributing insights, new methods and genuinely new ideas.

2022 is still just getting started. This year, I want to create more than I consume. Making music and art at home will keep me creative and engaged in the world. Creating for work – writing, podcasts, webinars, coaching – will give us a chance to push the ball of knowledge forward, and, hopefully, put us in touch with others who are trying to do the same thing.