At this point, i’m not a fan of Ajit Pai and I believe his focus on “fixing” the net neutrality is probably not motivated by making the internet better for users. But, what *is* missing is a healthy debate about what, in fact, he’s trying to achieve through the regulatory changes he’s driving. This is a long take by Ben Thompson, but it’s worth a read if you want a challenge to your reflexive take on “keep the internet free”.
This is a really positive step forward
The Brave browser provides an ad-free YouTube video experience. It also enables a direct monetary relationship between the content creator and their audience. Compensation for YouTube creators no longer needs to be based on vague rules or mercurial algorithms, as users can decide who to compensate. This new ability will especially benefit YouTube creators who have under 10,000 lifetime views, as they do not receive ad revenue from YouTube.
We’re about to enter another great era of digital creativity. When you look at the tools that are coming at us to make digital things – voice contral, AI, gestural interfaces, presence indicators, smart devices – it’s clear we’re going to have to rethink a lot of things. That means, unlocking creativity and imagination as we explore what the technology can do. My kids (who both are interested in technology) will have the same chance to sandbox with AI, voice interfaces, and other cool stuff like i did with HTML and visual basic.
What an amazing time we’re in.
Spirited Media has decided to downplay site-direct ads in favor of events, consulting and other membership programs. I think this is smart, in the long run.
Part of the reason we needed that longer runway was that success in display advertising in early 2017 led us to plan for revenue goals we didn’t achieve. We had other challenges, too — we’ve never spent money on marketing, and relied on all-organic traffic, which left us subject to the whims of algorithms that determine how often our articles get seen. So our sales staff wasn’t given the best conditions to operate in, and, all things considered, did pretty well. But it became clear to us that chasing advertising dollars — which has never been our primary revenue source — wasn’t producing a very good ROI for us.
Its gotta be enormously difficult to compete against FB, Google, Amazon and some of the ad exchanges to get on media plans. But, in the long run, great brands are, essentially, community builders, especially media brands.
The more i’ve learned about blockchain-based apps, the more i’m curious how ID will be managed across apps, platforms, and technologies (e.g Etherium, Corda, etc. ). One of the key design decisions of blockchain approach is that ID doesn’t really matter. Anonymity was the design intent. But, as the concept gets applied beyond currency/assets, ID will have to get figured out. Worst case, we end up with a bunch of accounts across new centralized platforms (e.g. Coinbase et. al). But, i have to believe we’ll have a platform that will enable us to manage our various identities in one place , something like Civic but one that will enable me to manage my various online identities: a public, professional, private, friends, financial, creative, hobby, etc.
Here’s a list of some places to start:
- Techcrunch – This article start with the idea that the blockchain is where the ID is managed, vs. ID for blockchain apps and makes the case that blockchain won’t be the solution for ID
- 21 Companies Leveraging Blockchain for Identity Management and Authentication – The title is a little misleading, as most of these companies are playing in the DigitalID space, but most of these companies are rethinking ID Management for a re-decentralized future. More details here.
- An argument for the use of Blockchain for ID Mgmt – But, this paper is making the case for using blockchain for ID Mgmt for one network, vs. a solution that could work across networks.
- BlockOne from Thompson Reuters – This is a tool for blending existing ID’s on social platforms (i.e. OATH) and ID management for custom, etherium based apps. Smart approach.
- Civic – These guys are using the phone to manage a personal ID for use across a number of distributed apps. I think this approach is inevitable, and for hardware based approaches, the phone makes a lot of sense.
I’m sure there a tons more, let me know which i should look at.
Source: Button it. | Present&Correct
Decent overview/update on how agencies are trying to become consultancies and consultancies are trying to become agencies. Brands just want to grow.
Note: Notice the snark in the analysis of Publicis’ own challenges integrating Sapient. A little of the shoemaker’s children, i guess.
An article from 2014, but new to me. At one point in my life, this would have been a dream job: Cataloging and organizing all the genres of music. I bet it would be great to have a beer with Glen.
Most of these are just functional; like “traditional rockabilly”, or “atmospheric black metal”. There are a handful of more creative ones I just made up; my favourites include “fallen angel” and “laboratorio”. I try to only do this when there are no good existing options. But hey, somebody has to name these things.
Aside from the “raise a bunch of money” thing, a little too close to home.