Overview of Web Measurement Tools From November 2004

I’m up to my elbows in research on site measurement tools, and this article from 2004 is a really good overview of one company (CMP publications) going through the process of choosing a new vendors tools. Link: Web Analytics Services | Inside Information | August 5, 2004 | Network Computing.

Published by


Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

5 thoughts on “Overview of Web Measurement Tools From November 2004”

  1. Did you ever select a vendor? We went through the same process last fall for a web analytics tool and are doing the same thing for a new CMS right now. Articles like the NWC one you referenced were gold when starting out…

  2. Not yet, Matt. Any suggestions? We’re looking at CoreMetrics, WebsideStory, Omniture and Visual Sciences. We’re leaning very hard towards a tag-based, hosted solution so we don’t have to incur the cost and delay of our own tech group (which adds thousands to ongoing support costs).
    (BTW – Whatevery happened to the mecawilson site? I always liked your posts [andpostcards])

  3. We went with Omniture and I’ve been very happy with it. Aside from being impressed with the toolset that you get for the money (approx. less than one FTE/year), it is relatively easy to implement and the company is doing lots of smart positioning for themselves for the long haul. Go ahead and email if you ever have any specific questions on it.
    (And thanks for the meca-comment. I had a fun time with that while it lasted… šŸ™‚

Leave a Reply to Jim Cuene Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s