The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more):
The core underlying idea revolves around a “two-way-pegging” mechanism, where a “parent chain” (usually Bitcoin) and a “sidechain” share a common currency by making a unit of one convertible into a unit of the other.
This is an important concept:
Since online outlets started tracking “read depth,” we know that most readers get through about 50 percent of an article before leaving — and about a third never get past the headline. That makes news economics a volume game, both in terms of content produced and total readers needed, as publishers attempt to make up for their readers’ superficial attention by throwing more headlines and more content at them.
Here’s a list of worthwhile articles that fall, roughly, under the heading of 2015 predictions. I’ll a lot of them, so you don’t have to. This is definitely not comprehensive and i’ll be updating this as i dig up more. Let me know if you have any suggestions.
These folks are right on the front edge of the whole transformation happening in marketing. They’re watching organizations take on “Digital transformations”. I think that’s definitely needed and will happen more and more in 2015.
Top Rank Marketing has asked a bunch of friends/colleagues for their thoughts on what’s coming in 2015. It’s heavy on the importance of content and social, not surprisingly.
Forrester posted their 2015 predictions. Here’s the press release where they are all neatly organized. Also, they put their 2015 predictions on pinterest and in infographic format so their ready to share (smart!). Heavy on Mobile CEX, data,
Cool idea on how to manage spam and quality in small, focused communities from Lobste.rs, a new-to-me link aggregator that’s kind of like Hacker News: They use an invite “tree” to publicly show who invited who (whom?). That way, once a year, you can always see how someone got into the system. From their “about” section:
Not for exclusivity, but rather, invitations will be used as a spam-control mechanism. New users must be invited by a current member and invitations will be unlimited (unless scaling problems temporarily prevent new accounts). If spammers are invited to the site and banned, the user that invited them may also be banned, going up the chain of invitations as needed.
While we have an endless list of amazing things we might want to build into the platform, we ultimately determine what those are through customer input. We’ll do this either through quantifying feedback i.e. what are people asking for the most or if we do have a new idea, we’ll run it by users first. From there we typically prioritize against short-term goals on what will move the needle most.
I need to come back and write up a clear article on this, but i’ve been digging deep into Bitcoin. Not the cryptocurrency part, but the actual protocol behind it. The think i’m curious about: What else could we apply the blockchain concept to. That is, what kind of decentralization can happen when there is a secure, transparent, open, scriptable, public ledger holding the system together.
Lots more to think about, but here’s a couple important articles for my own future reference:
- The original Bitcoin paper
- Marc Andreeson: Why Bitcoin matters (via NYT) and “In 20 Years We’ll Be Talking About Bitcoin like The Internet”
- Backstory on Bitcoin (via Wired)
- High level explanation of how the blockchain works (via Stackexchange)
- How the Blockchain works (video from Khan Academy)
- The Scripting language on top of the Blockchain is “expressive”
- Namecoin: The Blockchain concept applied to internet names
- A bit more on the opportunities possible via the decentralized protocol
- Albert Wenger from USV making it clear: Bitcoin as a Protocol