A Good Reminder: Chouinard

I’m a huge Chouinard fan boy, and this is an oldie but a goodie. On why he turned away multi-million dollar buyout offers: 

“There’d be all this pressure to grow, grow, grow, and there’s a limit to this idea. There’s a limit to what I’m trying to do. And once again, it’s not going over the edge. It’s knowing what size you should be, knowing who you are, and don’t exceed that.”

As a guy in the middle of a small but growing business, this combination of understanding your limits and having clarity about why you’re in business in the first place is gold:

“We had been growing 50 percent a year, every year, and we were strung out financially. And suddenly — you know, we were ramped up for more growth, and it didn’t happen,” Chouinard said. “And so we got in financial trouble. And that’s when I decided to re-look at all our values and see, ‘Why are we in business? And what are we trying to do here?'”

Marketing Technology Landscape Supergraphic (2015) – Chief Marketing Technologist

The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more):

via Marketing Technology Landscape Supergraphic (2015) – Chief Marketing Technologist.

Why a Facebook cofounder’s magazine is crumbling, in two charts | VentureBeat | Media | by Gregory Ferenstein

This is an important concept:

Since online outlets started tracking “read depth,” we know that most readers get through about 50 percent of an article before leaving — and about a third never get past the headline. That makes news economics a volume game, both in terms of content produced and total readers needed, as publishers attempt to make up for their readers’ superficial attention by throwing more headlines and more content at them.

via Why a Facebook cofounder’s magazine is crumbling, in two charts | VentureBeat | Media | by Gregory Ferenstein.

2015 Digital Marketing Predictions / I’ll Read Them So You Don’t Have To

Here’s a list of worthwhile articles that fall, roughly, under the heading of 2015 predictions. I’ll a lot of them, so you don’t have to. This is definitely not comprehensive and i’ll be updating this as i dig up more. Let me know if you have any suggestions.

Hootsuite’s Predictions for 2015

These folks are right on the front edge of the whole transformation happening in marketing. They’re watching organizations take on “Digital transformations”. I think that’s definitely needed and will happen more and more in 2015.

21 Digital Marketing Trends & Predictions for 2015

Top Rank Marketing has asked a bunch of friends/colleagues for their thoughts on what’s coming in 2015. It’s heavy on the importance of content and social, not surprisingly.

Forrester’s 2015 Predictions 

Forrester posted their 2015 predictions. Here’s the press release where they are all neatly organized. Also, they put their 2015 predictions on pinterest and in infographic format so their ready to share (smart!). Heavy on Mobile CEX, data,

Lobste.rs Has a Good Idea to Manage Spam: Invite Trees

Cool idea on how to manage spam and quality in small, focused communities from Lobste.rs, a new-to-me link aggregator that’s kind of like Hacker News: They use an invite “tree” to publicly show who invited who (whom?). That way, once a year, you can always see how someone got into the system. From their “about” section:

Not for exclusivity, but rather, invitations will be used as a spam-control mechanism. New users must be invited by a current member and invitations will be unlimited (unless scaling problems temporarily prevent new accounts). If spammers are invited to the site and banned, the user that invited them may also be banned, going up the chain of invitations as needed.

Nice Write up of EventJoy’s Feature Dev Process

While we have an endless list of amazing things we might want to build into the platform, we ultimately determine what those are through customer input. We’ll do this either through quantifying feedback i.e. what are people asking for the most or if we do have a new idea, we’ll run it by users first. From there we typically prioritize against short-term goals on what will move the needle most.

via Eventjoy – On Startups: How we develop new features extremely fast.