Love this way to think about the competitive landscape.
I’m a pretty hard sell when it comes to books. I fear reading and am naturally suspect when someone tries to suggest that “knowledge” can be had by reading books, especially when everyone knows that the internet is where you can find the truth. But this review got me to read the Secret. And, boy am i glad i read it (the review, not the book).
Great start on a personal reading list: The Josh Kaufman “Personal MBA” Program. Maybe I should stop my “Biographies of the dead presidents” project.