Brand Nerds: Read About Betaworks New Brand Mark

Quote:

I’ll be honest, I didn’t particularly like it at first. I don’t think John did either. We both loved the idea behind it, but it was not instantly likeable -because it was complex. The shapes do not make sense on first glance. The elements are all taken from Babbage’s drawing , they are actually parts of the typeface, but laid together to form a shape that is…that is what? I guess that is the point.

via A Fresh Look for betaworks — Digital Media Strategies — Medium.

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