Touch Wood commercial / Giant forrest xylophone

But honestly I could care less about the phone, this commercial is a thousand times more cool. By combining lord knows how many pieces of wood, they were able to make a long, downhill track that was able to reproduce Bach’s Cantata 147, Jesu, Joy of Man’s Desiring. This is a pretty phenomenal achievement and a beautiful piece of art. Huge props to Invisible Designs Lab’s Kenjiro Matsuo for making this crazy idea reality.

via thefoxisblack.com

is that real? Or, was that faked? I don't know, but i watched the whole thing. Pretty cool!

I’d Pay $1.99 for Just About Any Story Chris Jones Decides to Write

THE COFFEE, HE THINKS. THE COFFEE'S A CONCERN.

Only one hundred single-serving pouches of instant were allotted for him on Expedition Six, stowed in the galley in a metal drawer with a black net stretched over its mouth to make sure the pouches wouldn't float away. But for all the care in the universe, it's been more than two months since the shuttle delivered him and his coffee to the International Space Station, and there aren't one hundred pouches in that drawer anymore.

Looking out his window at the orbital sunrise, Donald Pettit, the mission's science officer, finishes taking mental stock of the supply and decides, Jeez, this is the sort of morning coffee was made for. He puts on his glasses, pulls himself out of the sleeping bag that he's anchored to the wall, pushes his way out of his private quarters–about the size of a phone booth, in Destiny, the last link in the station's chain of modules–and finds his center of gravity. With it, he propels himself in clean, practiced movements, like a swimmer who's found his stroke, toward the other end of the station, a couple of modules and a little less than 150 feet away. There, his commander, Captain Kenneth Bowersox, and the Russian flight engineer, Nikolai Budarin, lie zipped away, still asleep. Pettit opens the metal drawer and takes out a pouch, a silver bag with powder packed hard into the bottom of it. He fills it with hot water that was once his breath and begins hunting for a straw.

via www.esquire.com

He's a writers writer (whatever that means) but i seek him out. I'm excited to see what happens when guys like him can build a real living off fan-boys like me. As more options show up everyday, i'll be buying.

Masters in Modern Advertising Unfolding in Realtime

because, as I've said before, the new model of marketing is to do stuff FOR people and then tell everyone else about it with advertising [solutions, not propositions]

Which is the other part of what I mean by reversing the polarity.

Advertising used to tell you how brands could solve your problems.

Now it solves problems and tells you about it, because everyone gets how products work.

via farisyakob.typepad.com

I'm a bit of a fan-boy of Faris Yakob, but even without that disclaimer, its worth noting that there's a masters class in modern brand building unfolding over time on his blog. he's one of the best commentators on the intersection of commerce, digital media, digital culture, brand building, emotions, etc. Very much worth the time to read and understand it all.

Worth the read: Identifying Influencers on Twitter

It’s hardly surprising that past influence is a strong predictor of future influence. But it might seem counterintuitive that, for predicting future total influence, past local influence is more informative than past total influence.

via thenoisychannel.com

I still think the search for a technical solution to identifying influencers is a bit of voodoo, but it's getting less and less so.

Ironically Stupid Email of the Day: Intellidyn

Note: I'm not a) in the email marketing business anymore b) in the home mortgage/banking business. So, should i trust a spam/unsolicited email from someone that promises me better targeting if they can't get it right with me?

note: I've also unsubscribed multiple times from these guys.

 

Whether you are targeting customers or prospects, only those meeting your credit criteria who have equity will qualify.  Let us accurately screen for both. Most important, avoid promising customers relief via home equity loans only to disappoint them when their homes values do not support the assumed levels of equity. Employ the most accurate Home Value screens available, combined with sophisticated response models that pinpoint homeowners in your markets who will most likely to respond to your home equity offer.

Please let us know if there's a need to achieve higher response rate and conversion rates while lowering your marketing costs.

 

Regards,

XXXXX XXXXXX
Intellidyn Corporation

 

Bloomberg BusinessWeek Launches iPad App With Monthly Subscription Plan | paidContent

BBW is confident that $2.99 is a pretty attractive price. So much so, it’s not offering Bloomberg BusinessWeek+ as an annual iPad subscription—which at $2.99 a month, would cost about $35.88 for a year—nor is it selling single copies in app. BBW is running a 26-week print special now for $20.

via paidcontent.org

This price seems about right to me. The magazine has gotten very, very good in the last year w/Bloomberg's resources. It's a rich, deep source of business info, exactly what you'd want from a magazine. Assuming the UX is well done, this is going to be a great resource.