CheckPoints: A Social Shopping App That Will Cost You Negative $0.99

Co-founder Mark DiPaolo calls CheckPoints “the first mobile shopping rewards app that lets consumers own rewards regardless of what store they’re in.” While the aforementioned apps may have been out first, a number are limited in either the number of stores they work in, or the number of products they work with. CheckPoints has products from partners such as Belkin and Tyson at launch, as well as brands like Amazon, CVS, and American Airlines. At launch, CheckPoints will work in over a million stores around the U.S., DiPaolo says.

Here’s how the app works: you walk into a store and you’ll immediately see a number of featured products. These can change depending on where you are in the store. As you walk around, if you find an items and scan it with the built-in barcode reader, you may get a little interactive game that a marketer has made for that brand. This app allows marketers to reach consumers at the point of sale when they actually have a product in their hand, DiPaolo notes. He calls this the “Holy Grail” of marketing.

Consumers do this scanning because it earns them “checkpoints” which are accumulated and can be redeemed once you have enough. In fact, for TechCrunch Disrupt attendees, CheckPoints is offering to give you the free app with credits around on it. Sure, it’s only a dollars-worth, but this essentially means you’re getting the app for negative $0.99. That’s a new app pricing category.

via techcrunch.com

Gosh, another one. This one looks good. Dudes @checkpoint, give me a call.

Gamification of Gourmet: ‘Gourmet Live’ Is Live, and Full of Easter Eggs — Grub Street New York

Among the otherwise moderately predictable content, the one element of Gourmet Live that we find particularly intriguing is the built-in "rewards" system: pages and recipes that you can only access after viewing certain other pages, Easter-egg-style.

via newyork.grubstreet.com

The gamification of marketing (or food content) continues. This is going to be a very real opportunity and a trend to stay on top.

And, this innovation makes me realize that it *is* smarter to sit and watch at this point, to wait to dive in just a bit longer, while the first phase of innovation happens.

Flipbook should adopt the rewards & "quest" idea.

Creative Exodus in Adland: It’s Just Not ‘Fun’ Anymore – Advertising Age – Agency News

Posted by Matthew Creamer on 09.20.10

via adage.com

Also like this quote: He came out of his Saatchi experience with the realization that, "I'd just rather be making stuff."

Revealing. Timely. And, it's not just the creatives. There are so many smart, groundbreaking "things" being made these days, that it's hard *Not* to want to be in the "thing" business vs. the "idea" business.

And, this urge to "make" is very much in line with what modern brands *should* be thinking: _do_ something, make something that demonstrates what you believe in vs. just _telling_ us how awesome you are.

Getting Older, But Improving Over Time (Cheq fat tire & Dairyland Dare)

I did the Cheq Fat Tire 40 this weekend for the fifth time. The ride is really, really hard, especially for a suburban dad who rarely rides his mountain bike. It typically ends my riding season, and i slouch into autumn, eating lots of chocolate, enjoying my weekends a bit too much.

I was bummed this weekend when i got my final time. After a lot of riding this summer, I ended up with a time that was much slower than last year. Sure, the course was really muddy, and soggy from rain the night before, but i thought i should have been faster. The race just seemed a lot harder than it should have been, given all the riding i had been doing. After a little analysis, i realized that my overall results weren't as bad as i thought. While my time as much slower, i actually improved a little against all riders, and in the men's division over the last few years (with a couple assumptions about the relative mix of men to women over the years). (NOTE: These results are still nothing to brag about, per se, but they are all i got!) 

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And, relative to my age group (and assuming the size of the age group is roughly equivalent year over year), my placing is improving a bit every year, too. 

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I'm better off sticking to the road. I'm especially happy about the results from the Dairyland Dare, a very hard road ride in southern WI. I do the 100k every year. While the course has changed a bit in the last two years, its still 100k, and the actual number of feet has gone *up*. I've taken more than 40 minutes off my time (though some of that is due to not wasting time in the feed stations). 

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I hope to continue the trend into next year. I'll have to go light on the doughnuts over the winter. 

Cookstr and AARP

Business is heating up for Cookstr, a New York City startup that publishes recipes from top cookbook authors, and provides foodie-oriented search functionality to other branded websites. The company announced a deal with the AARP today, an advocacy group for retired people that will use Cookstr’s content and search engine to help AARP.org visitors find recipes that fit their preferences, health and dietary concerns.

via techcrunch.com

Well, they had to partner with *somebody*. Will have to check out Cookstr again.