Report: Be Mobile or Be Dust – Advertising Age – DigitalNext

  • ompanies who are not already engaging with stakeholders via mobile are missing infinite business and revenue-generating opportunities created by exponential mobile growth. And, once mobile is even more pervasive in a few years, businesses who are not in the mobile space risk being squeezed out by competitors.
  • "Mobile" includes voice, data, and video – basically any type of consumer or business content that can now be communicated via the Internet. Businesses must think about how to channel all types of content through mobile , not just one. Developing a website optimized for mobile browsing on a variety of devices is the first step.
  • via adage.com

    Not the most penetrating analysis of the space, and filled with hyperbole.

    Question: How should i compare/contrast "mobile" and "internet"? Isn't mobile just a smaller screen for internet stuff: content, apps, connections, networks, tools, etc.?

    Tablespoon is doing a good job with its blogs!

    Every once in awhile I get hit with a brilliant culinary idea, something that seems so obvious that it is hard to imagine why I didn't think of it before.  Generally I go right to Google to do some searching and see if anyone already thought of it.  Even though nine out of ten times it's already plastered all over the web, the feeling that I get for that one in ten… that feeling is pretty awesome.

    via www.tablespoon.com

    Here's a great example of a great idea, a nice story, and well-told. (disclaimer: I'm closely affiliated with Tablespoon.com and work with the editors, but it's still ok for me to say they're awesome.

    Flattr opens to the public, now anybody can ‘Like’ a site with real money

    Flattr, the micropayment startup founded by ex-Pirate Bay associates, has opened to the public today. No longer will you need an invite in order to add the Flattr button to your web site as a publisher or to give support to the sites you visit with real money.

    via eu.techcrunch.com

    This is a really smart program. This could actually work, assuming they can convince the general public (like me) that it's worth putting aside 5 to 10 bucks a month to give to people/content they like. If they could put in some sort of Karma/reward system to create some sort of benefit for those who give, it would be all the better.

    Shopkick’s mobile shopping app tracks you in stores, delivers real-time deals | VentureBeat

    Palo Alto, Calif. startup Shopkick has attracted some high-profile investors, including Kleiner Perkins Caufield & Byers’ iFund and Greylock Partners’ Reid Hoffman, but it has been mysterious about its actual product. That changed today at the San Francisco Best Buy store, where Shopkick founder and chief executive Cyriac Roeding unveiled Shopkick’s app, and he announced a partnership with the popular electronics retailer.

    Basically, Shopkick will offer a free iPhone app that rewards users for visiting partner retailers (and other stores as well). When users have the app open on their phones, stores can use Shopkick’s “Signal” technology to know when a user has walked through their doors, allowing shoppers to earn rewards called “kickbucks.”

    via mobile.venturebeat.com

    Game on. We'll see the floodgates open on this stuff now…

    On the Web’s Cutting Edge, Anonymity in Name Only – WSJ.com

    A Wall Street Journal investigation into online privacy has found that the analytical skill of data handlers like [x+1] is transforming the Internet into a place where people are becoming anonymous in name only. The findings offer an early glimpse of a new, personalized Internet where sites have the ability to adjust many things—look, content, prices—based on the kind of person they think you are.

    via online.wsj.com