Service is Marketing, Marketing is Service

Link: [ paul isakson ]: The Future of Marketing + Advertising.

For a number of reasons having to do with my job, i’ve been thinking a lot about this concept lately:

  • The best advertising is true service
  • [insert noun here] that delivers truly valuable service, something that is helpful, delightful, authentic
  • The brand is embodied by the full breadth of the delivery experience:
    • Tone
    • Content
    • Results
    • Timing
    • Aesthetics
    • etc. etc. etc.
  • The job of marketers is to ensure consistent delivery of consistently good service
  • True for product manufacturers just as much as for service businesses. Products have service wrapped around them, whether you like it or not. It’s called consumer experience.

Paul does a nicer job getting it across than i could. See also:

* (yes, i know they’ve been getting a lot of link love from me)

Webdigs / Redfin = Win for Consumers

I’ve got a friend who is behind webdigs.com, a Redfin competitor, but based here in the Twin Cities. While i’m not a client or an investor, it sure looks like a good business model. And, now Redfin is out with some data that should piss off agents even more. Check out the Techcrunch writeup here:  Computer vs. Realtor: Computer Wins. Twice.. I love the smell of disintermediation in the morning!