Fatblogging: 193

All right, the weight isn’t coming off as fast as i’d like, but i’m making some good changes. First, i’m off the caffiene. For a week or so, anyway. It’s been years and years that i’ve been consuming tank-fulls of diet pop every day, enough to keep the pumps busy at the diet coke factory all day long. I have about 6 oz in the morning to get the system going and to wake up. Then, it’s water the rest of the day. It’s been an amazing change, really, with far less insulin driven ups and downs all day.

Also, i’ve done a pretty good job getting a lot of the crap out of my diet. Mostly, the refined sugar in candy and sweets. Lots more veggies, much less bread and pasta.

Now, just need to get on the bike more…

The Fuzzy Middle

Scott Karp is a pretty smart dude. I’ve been consistently satisfied with his analysis of the  changes that are happening all over the world of media. His post, The Fuzzy Middle Between Branding and Direct Response hits home. I’ve been "that guy" at the client, pissing and moaning about the agency who thinks in binary terms, between DR and branding. I’m that jackass that says, "why can’t it be both and then some?" So, i’m stuck in his "fuzzy middle".

There’s no easy way to a) define it and b) buy it. I for one, am glad that Google bought DoubleClick. Let’s bring the relative transparency and trackability of search to the "old school" world of banner advertising. Let’s  get going on that marketplace for banners, like we have for search.

Another good analysis from ZDNet, which brings up the vision of a true advertising Dashboard, finally brought to you by Google.

FatBlogging: 194.5

A couple other smart people are "fatblogging", blogging about their weight loss. And, in a desperate plea for approval and attention, i’m joining them.

The goals:

  • 180 by June 15
  • 175 by July 31
  • 170 by September 9

I’ve got a couple rewards in mind for when I get there, but one reward will be for you, dear reader: I’ll never mention weight loss on this site again, if I make it. Honest.