We need a new organization to oversee college admissions testing, and we could do it for far less than a half billion dollars, while making the entire process less stressful. This organization should neither administer nor profit from tests; it should only be a coordinating body. It should structure the testing system in a way that guides students into the right colleges and increases graduation rates. The organization must be accountable, and should be measured by how much it improves outcomes for students.
As bad as these are, though, the crucial flaw is systemic. The fundamental structure of usernames and passwords grow more obsolete each day. It’s a technology built for an internet that no longer exists — one that didn’t fully realize and anticipate now-habitual activities like online banking and commerce.
The City of Boston this week is rolling out a new program that’s whimsically known as “Prescribe-a-Bike.” Part medicine, part welfare, the initiative allows doctors at Boston Medical Center to write “prescriptions” for low-income patients to get yearlong memberships to Hubway, the city’s bike-share system, for only $5.
I hope we see more of this kind of bold deal by both companies. Peets, because they need to do it. Razorfish, because they can win big.
I’ve since received a lot of questions on how I planned the campaign, what marketing I did and what I think are the cornerstones of a successful crowdfunding campaign. Here are 7 + 1 things I learned from Hello Ruby.
via Linda Liukas.
I think this is pretty good advice for any writer. It’s easy to be emotional and strident, but the best work channels that energy through a distinct, mostly consistent view of the world. And then, funny is usually better.
“When we’re successful, it’s a funny take on a serious subject,” explained Jaffee. “When we fail is when we preach.”